News - Powered by Yahoo NewsYour Turn: Brand extension
In TV land they are called "spin offs". They are also almost always a disaster. Some of my favourite disasters include After MASH, Joanie Loves Chachi, Models Inc and Joey. Hollywood does it, too. Think US Marshalls, An Ewok Adventure and the risible Catwoman. Today Gabe McGrath takes his turn to look at "brand extensions" in the video game industry, a polite euphemism for trying to wring every ...
Tue, 09 Mar 2010 20:04:15 GMT - (Sydney Morning Herald)
The Chrysler Brand Signs on as Official Sponsor for 'Fashion Miami'
MIAMI - March 9, 2010: "Arrive in Style" is a core belief within the Chrysler brand and is supported by the brand's distinct vehicle designs that showcase craftsmanship and innovation.
Tue, 09 Mar 2010 17:18:18 GMT - (The Auto Channel)
Hilton Worldwide?s Hampton Brand Awarded Best Midprice Hotel in Business Travel News Survey
Hilton Worldwide?s portfolio of brands was honored across multiple categories in the Business Travel News 2010 U.S. Hotel Chain Survey. In the results that were announced yesterday, Hampton Hotels was honored as the best hotel brand in the Midprice Tier and won an unprecedented 11 of 12 categories out of the individual criterion segments. Doubletree, Embassy Suites and Hilton Garden Inn were ...
Tue, 09 Mar 2010 15:35:35 GMT - (Hospitality Net)
Publix recalls four store brand mixes
Publix has recalled four store brand seasoning mixes following concerns the packages could be contaminated with salmonella.
Tue, 09 Mar 2010 16:54:26 GMT - (The Shelby County Reporter)
Canada recalls some Honig-brand soups
OTTAWA, March 8 (UPI) -- The Canadian Food Inspection Agency says people allergic to milk or eggs should not consume certain Honig-brand soup products.
Mon, 08 Mar 2010 20:49:19 GMT - (UPI)
Global eTelecom Inc. Launches New Websites Focusing on Brand Enhancements, Improved User Experience
DESTIN, FL--(Marketwire - March 9, 2010) - Global eTelecom, Inc. (GETI) announced today the launch of its newly redesigned corporate website and reseller resource sites, which focus on developer integration , expanded product lines, brand enhancements, and improved user experience.
Tue, 09 Mar 2010 14:14:57 GMT - (Marketwire)
Susan G. Komen for the Cure® Honored as Most Valued Non-Profit Brand, Top Ranked for Trust, Charity People Are Most ...
CLEVELAND----Top rankings for brand value, trust, and the charity people are most likely to donate to, affirm the strength of the 28-year promise of Susan G. Komen for the Cure®: the world?s largest breast cancer organization: to save lives and end breast cancer forever.
Tue, 09 Mar 2010 18:07:00 GMT - (Business Wire via Yahoo! Finance)
OfficeMax Launches ENGAGE - A New Private Label Brand for Technology Products and Accessories
OfficeMax® , a leader in office products and services, is introducing the company's first high-tech private label product line under the brand name ENGAGEâ¢, featuring innovative and affordable technology products and accessories that reflect its tagline â Connect to the Future of Computer Technology.
Tue, 09 Mar 2010 17:00:00 GMT - (PR Newswire via Yahoo! Finance)
Hilton Worldwide's Hampton Brand Awarded Best Midprice Hotel in Business Travel News Survey
MCLEAN, Va.----Hilton Worldwide?s portfolio of brands was honored across multiple categories in the Business Travel News 2010 U.S. Hotel Chain Survey. In the results that were announced yesterday, Hampton Hotels was honored as the best hotel brand in the Midprice Tier and won an unprecedented 11 of 12 categories out of the individual criterion segments.
Tue, 09 Mar 2010 15:00:00 GMT - (Business Wire via Yahoo! Finance)
Anthem Worldwide Helps McCain Foods Bring "It's all good" Brand Platform to Life at Shelf
TORONTO--(Marketwire - 03/09/10) - Anthem Worldwide, a Schawk (NYSE: SGK - News ) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has helped McCain Foods, an international leader in frozen convenience products, bring its McCain It's all ...
Tue, 09 Mar 2010 14:00:00 GMT - (Marketwire via Yahoo! Finance)